Priming in the Media
Priming is the means by which advertisers or other companies in the media try to persuade the audience towards their own goals, by evoking emotions or memories related to a particular image.
Priming is the method by which the media grooms the audience by stimulating one idea related to others. By unleashing certain media clips or images a connection is made between the audience, the certain media clip, and a related thought for the audience member. In releasing certain media clips the audience’s emotions can be triggered either negatively or positively.
In the advertisement I chose the creators of this intended to gather the pathos of their audience by making the trees similar to the twin towers from the September 11th attacks in New York City. Nearly every American has some relationship with the towers or can remember exactly where they were when they found out the towers had fallen. By evoking a sense of empathy felt by the audience in the past, the advertisers want that same sense carried over to the trees they are trying to save.
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