The Taco Bell advertisement “Hands off the Buns” clearly accomplishes the concept of hegemony by framing their idea to an audience, that sex appeal is instantly given by eating their product, and changing how they react and act to consuming their food.
By framing media with techniques such as biased information or even the particular diction a distributor of media can control the viewpoint of an audience easily. The “gatekeepers” of the media will often frame stories or advertisements by using flashy titles or taking photographs out of context in order to implement their opinion on an audience member. By influencing the viewers gatekeepers of the media implement their wanted beliefs and messages.
In the Taco Bell advertisement a woman is objectified with nothing on and a suggestive expression across her face. The near-nakedness of the woman in combination with the random rabbits captures most viewer’s attention for various reasons perhaps the best technique that this particular advertiser was designing the catch phrase to be centered across the woman’s body. The double entendre for the catch phrase of the slogan suggests that by keeping ones “hands off the Buns!” and eating tacos one is also reaching a certain level of sex appeal. By framing the tacos from Taco Bell as something sexual and suggestive the company implements in the mind of their viewer that the number of tacos one eats is directly proportional to ascetic sexual appeal, thusly go forth and eat a fourth meal!
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