In this ad the very beautiful Dannika Patrick is shown holding a glass of milk with a milk mustache, with the wind blowing in her hair the milk seems to give her power.
The overdone make up and black leather jacket lead the audience to see the sexual appeal of her astethics. Not only does this advertisement use the celebrity appeal, it also uses sex appeal, the combination of both makes the milk seem like if one drinks it they will become as cool as Dannika.
By using a celebrity advertisers draw in a wider audience who looks up to the celebrity and wants to be more like them or drink more milk like them.
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